Artisanal Hot Sauce Trio — Branding & Label Design
Overview
Independent branding and label design for a small-batch, homemade hot sauce trio created as a holiday gift set. The project focused on developing a cohesive visual identity while clearly differentiating each flavour.
Independent branding and label design for a small-batch, homemade hot sauce trio created as a holiday gift set. The project focused on developing a cohesive visual identity while clearly differentiating each flavour.
Scope
Logo design, naming, label design, and colour system.
Logo design, naming, label design, and colour system.
Challenge
Create three distinct labels that function as a unified set, remain legible at small scale, and reflect varying spice levels and flavour profiles.
Create three distinct labels that function as a unified set, remain legible at small scale, and reflect varying spice levels and flavour profiles.
Solution
Designed a modular label system anchored by a shared logo (slight logo change for each one) and typography, with colour variations tied directly to each sauce. The result balances consistency with clear visual distinction across the trio.
Designed a modular label system anchored by a shared logo (slight logo change for each one) and typography, with colour variations tied directly to each sauce. The result balances consistency with clear visual distinction across the trio.
Outcome
A cohesive, gift-ready packaging system that presents a homemade product with a polished, professional feel.
A cohesive, gift-ready packaging system that presents a homemade product with a polished, professional feel.
